Hochschilds writing changed throughout this book significantly. The way he introduces King Leopold and his intelligence is very creative, however, when he starts to go into explaining the characters, for example, Stanley, they start to become devious and negative towards the characters who have helped Leopold succeed in his massacre and brutality with the African Americans in the congo. Throughout the book, Leopold gains major power in order to colonize the congo, and he does this with lots of knowledge and practice. Using Stanley to spread the word throughout his trips around the world, theres more and more reviews on King Leopold's views on the congo and why he wishes to "Help the Congo". King Leopold knew exactly what he was doing. He was manipulating these people to believe that he was really going to turn the Congo around for the better.